Once again India is being pointed as she was in 1600's. I wonder the struggle of our great freedom fighters. But now no more. Yes no now more. Chill, I was just kidding.No doubt, India is being targeted but just by facebook. The purpose of facebook employees is to bring more number of people to their site as well as to increase the time spent by them.
India, the second largest in terms of population, is the new target of facebook engineers. The number of facebook users, accessing from mobile phones, are increasing at a tremendous speed but that just makes up to only 78 millions i.e. even less than 10% of the mobile phone users!!!
Greg Marra, a facebook engineer, emerges to India and starts up a research on the phones ranging from Rs.1,300 to Rs.4,500 such as Lava Iris 349, a Micromax X272, an LGA 290, a Nokia 207, a Micromax Bolt A51...
Marra says "Across the world, the number of users on desktop is close to saturated...Mobile is where the next billion new users are going to come from."
Last Wednesday, when Facebook declared its results for the second quarter, increasing user traffic and advertising on the mobile was the point to be discussed. Revenues from mobile spiked 75% in the quarter and accounted for 41% of the company's revenues, against 14% a year ago. "Mobile will soon account for more than half the advertising dollars," Facebook co-founder, chairman & CEO Mark Zuckerberg said in a conference call after the results.
According to facebook team, India is on gait to become the biggest user base within two years - and the mobile. That's why they collected those dozen handsets from Hyderabad, where they struck a conversation with random people.
Moreover, they bought those handsets as there is a much difference between the phones used in India and America, where 90% of the facebook employees insights.
"For Facebook, the challenge of access to the larger population is not only in India, but the whole emerging world—from Asia to Africa to Latin America," says Ashvin Vellody, partner, management consulting, KPMG India, an audit and professional services firm. "India provides an ideal research and trial ground for internet access and managing scale with diversity."
Marra says the rate at which Facebook is growing and the arc of its progression to mobile, the time is now. The company is adding 100 million subscribers in anything between four to seven months, including about two million new users a month in India. "With that kind of growth, each month is pretty long for us and we can't wait for devices to improve," he says. "Also, in India, people don't change phones for three to four years, so we have to focus on low-end devices as well."
Facebook is available in nine Indian languages, using translation tools and crowd sourcing, and plans to add more languages as per demand."Facebook on desktop and laptops was primarily in English," says D'Souza. "Most existing users prefer English, but we are seeing a shift on mobile, with local languages picking up."
Facebook has came across many changes in its versions since its beginning
Greg Marra, a facebook engineer, emerges to India and starts up a research on the phones ranging from Rs.1,300 to Rs.4,500 such as Lava Iris 349, a Micromax X272, an LGA 290, a Nokia 207, a Micromax Bolt A51...
Marra says "Across the world, the number of users on desktop is close to saturated...Mobile is where the next billion new users are going to come from."
Last Wednesday, when Facebook declared its results for the second quarter, increasing user traffic and advertising on the mobile was the point to be discussed. Revenues from mobile spiked 75% in the quarter and accounted for 41% of the company's revenues, against 14% a year ago. "Mobile will soon account for more than half the advertising dollars," Facebook co-founder, chairman & CEO Mark Zuckerberg said in a conference call after the results.
According to facebook team, India is on gait to become the biggest user base within two years - and the mobile. That's why they collected those dozen handsets from Hyderabad, where they struck a conversation with random people.
Moreover, they bought those handsets as there is a much difference between the phones used in India and America, where 90% of the facebook employees insights.
"For Facebook, the challenge of access to the larger population is not only in India, but the whole emerging world—from Asia to Africa to Latin America," says Ashvin Vellody, partner, management consulting, KPMG India, an audit and professional services firm. "India provides an ideal research and trial ground for internet access and managing scale with diversity."
Marra says the rate at which Facebook is growing and the arc of its progression to mobile, the time is now. The company is adding 100 million subscribers in anything between four to seven months, including about two million new users a month in India. "With that kind of growth, each month is pretty long for us and we can't wait for devices to improve," he says. "Also, in India, people don't change phones for three to four years, so we have to focus on low-end devices as well."
Facebook is available in nine Indian languages, using translation tools and crowd sourcing, and plans to add more languages as per demand."Facebook on desktop and laptops was primarily in English," says D'Souza. "Most existing users prefer English, but we are seeing a shift on mobile, with local languages picking up."
Facebook has came across many changes in its versions since its beginning
